Honesty is the best policy.
At Monomyth, we're firm advocates of building authentic brands – brands that accurately reflect the organizations and individuals they represent. Who you are is what makes you unique, and those differentiators are your clearest path to establishing a winning brand strategy.
Customers desire genuine connections. In fact, 88% of consumers state that authenticity plays an important role in determining what brands they support. And today's consumers are far more adept at identifying when a brand is being untrue about who they are.
The best way to avoid this pitfall is to work with an expert to identify your true brand personality. This should involve:
- Analysis of your internal company culture
- Identifying the deeper audience need that your product or service meets
- Understanding your current market perception
- Truthful acknowledgement of what you can communicate consistently
At the end of the day, it's not only honest, it's also easier to just be yourself. The effort to adopt a false face will tax your team, strain your customer relationships, and eventually the truth will come out. Embrace your authentic self, elevate that message, and you'll discover real relationship building with your audience, leading to a more connected and loyal market base.