Redemption Church is a united body of believers in multiple distinct local churches. When Justin Anderson, one of Redemption’s founding pastors, decided to plant the first Redemption branch outside of Arizona, he reached out to Monomyth for a brand solution that would acknowledge the church’s roots while being distinct from the old Redemption identity.
Redemption SF wanted an identity that was simple, strong, and lasting. The only other stipulation was to avoid stereotypical San Francisco iconography. Our research took us down a historical path, leading to the re-imagining of a traditional baptismal cross – a nod to Redemption’s desire for restoration in their city.
“We planted Redemption Church in San Francisco for two reasons: We love Jesus, and we love San Francisco.” – Justin Anderson, Lead Pastor
We continue to create a wide variety of materials for Redemption, including sermon series art direction, wayfinding signs, shirts, and promotional print materials.