Recent Articles

Benefits of Skepticism: Big Data

Big data is the future of design. Big data is the future of marketing. Big data is empirical. Big data is going to make up for the fallibility of the human mind. Though there are a lot of potential applications for utilizing this data, it is important to look at it for what it is:

Project Highlight: Orsden Web Experience

Orsden is a direct-to-consumer ski apparel start up, aiming to bring style and performance back to the slopes. Sara Segall, a former marketer at Revlon, founded Orsden. Their apparel has been featured in Sports Illustrated and recently wrapped up a Kickstarter campaign to expand their collection. Orsden’s brand was designed by Anton Anger. The logo features a bear silhouette, which calls

Project Highlight: Properties by JADA

As a husband-wife-son operation, JADA renovates historic homes to create unique living spaces for people interested in Phoenix’s central corridor. We developed a brand and web experience for JADA, creating a cohesive aesthetic that represents their style of renovation. Because they restore historic homes in Phoenix, we needed to create a brand that has a

Project Highlight: My Birthday Playlist

My Birthday Playlist collects the #1 Billboard hits from your birthday every year since you were born. It populates a timeline of all the songs and allows you to export your playlist to Spotify. We developed this little web application as a holiday project after returning to the studio the first week of January. The

An Interview with David Hildreth and Silas Kyler

David Hildreth and Silas Kyler are the creators of Felled, a documentary film about urban lumberjacking. In conjunction with the movie, they created a book called The Art and Craft of Wood. Could you tell us a bit about how Felled came to fruition? David: Felled is the story of saving a dead neighborhood tree that was

From Mental Illness to Marketing: the Psychology of Nostalgia

What is Nostalgia? Nostalgia was first defined by Johannes Hoffer, a Swiss doctor who described the condition as “a neurological disease of essentially demonic cause.” He noticed symptoms of depression, anxiety, insomnia, and even fever in Swiss mercenaries who were longing for their native land. He coined the term using the roots nostos, a Greek

Hero’s Beacon Cold Brew

As a token of our appreciation leading into the New Year, we created Hero’s Beacon: a unique cold brew iced coffee from Monomyth Studio. This limited, promotional cold brew is available to our friends and clients, or random wanderers who happen to journey into our office. The cold brew is steeped for 24 hours in cold

Caffio Espresso Bar: Project Highlight

Caffio Espresso Bar is a mobile coffee shop serving delicious drinks out of a historic VespaCar. We were asked to create an identity for the business, inspired both by a love for coffee and the history of Italian scooter culture. The VespaCar is also known as a Piaggio Apé, Apé meaning bee in Italian. The

Huddle: Project Highlight

Huddle is a new approach to the peer-to-peer advising group. An in-progress project, Huddle is taking a more conversational and interdependent approach to an old model of business advisement. We designed an identity for them that is bold and bright, encapsulating this modern and creative focus. The icon, two talking bubbles, represents the conversational nature of

Method + Madness Recap

Method + Madness Method + Madness is a conference put on by AIGA Arizona chapter every year during Phoenix Design Week. It is, by far, the design highlight of the year here in Arizona. This year, we had the opportunity to emcee the conference, which went well. We didn’t even pull any of the stunts we