Republic Services, Inc is the second largest waste management and recycling company in the United States. Monomyth partnered with Lavidge to assist Republic Services with a brand refresh and national advertising campaign. Monomyth’s efforts were directed at establishing a thorough set of brand guidelines, to be enacted by local Republic Services offices across the nation. This comprised everything from general logo application, to a full identity and packaging system, to truck and bin designs, and beyond.