Designing a web experience and brand story that sets a future-focused architecture firm apart.
Knit believes that architecture can elevate and transform lives. That belief guides the company’s actions every day, as team members work with clients on projects that impact the way people live, learn, work, and play. How does Knit entice organizations into a collaborative relationship that ultimately produces outstanding results? Often, that interaction begins on the firm’s informative and engaging website.
Following a rebrand, Knit came to Monomyth for help in promoting its energetic and vibrant approach to architecture with an enhanced website and captivating short videos. The company wanted to share its renewed focus on designing communities that enable people to thrive, and to set itself apart visually from traditional architecture firms.
To achieve these goals, we worked closely with Knit to develop a bold, new brand story and visual language that makes an unforgettable impression on website visitors. From the eye-catching typography to the metaphor and message weaved throughout the site, it’s now clear that Knit is no ordinary architecture firm. We also worked behind the scenes to increase the average page load speed by 150% and improve the user experience. As a result, site engagement is up by over 30%.
In addition, we equipped the Knit team to share the company’s new direction by crafting a series of powerful and persuasive videos. Highlighting the firm’s four main focus areas (residential, educational, business, and recreational properties), the custom pieces position Knit as a future-focused architecture firm and make a compelling case for why a potential client should trust the company to help them bring their ideas to life.