Over the years we’ve helped Matt’s Big Breakfast with a plethora of projects. Recently, they tasked us with packaging for a series of custom bottled sauces. The Matt’s Signature Recipe line is the first packaged food sold out of any MBB restaurant. As with anything we create for Matt’s, the focus is on the food. Bold and energetic type overtop descriptive illustrations and a kraft paper tone create an aesthetic that fits well both within their restaurants and a kitchen pantry in a customer’s home.
We also undertook a refresh of the Matt’s Big Breakfast website. A previously ballooning and cumbersome site had made it difficult for diners to find menus and locations. Navigation, messaging, and organization were all given a work-over.