The Arizona Dairy Council, a non-profit nutrition education organization, cares about the farmers it represents. They approached Monomyth with a challenge to create an identity for their Farm to Family initiative, a consumer-focused campaign to promote the health benefits of local dairy products.
The mark, framed in an Arizona state outline, filled with flowing milk and a heart-shaped splash, speaks to the Dairy Council’s affection for the local dairy industry. Bold, approachable type and a bright, reassuring color palette communicate confidence and quality.
The identity was further explored in a promotional book highlighting the people and animals behind the high-grade dairy products enjoyed by Arizonans.
Farm photography by Mark Olbinski.