Marana Center is a factory outlet shopping center Northwest of Tucson, Arizona. Our client, Vintage Partners, developed the property as a lifestyle center, a place for the people in the communities north of Tucson to shop and explore, outside of the confines of a traditional indoor mall.
We were asked to create an identity and web experience for the shopping center. We developed an identity that pays homage to the desert landscape and the nearby Tohono O’odham tribe.
We referenced basket weaving patterns and textures in the brand’s logo and related imagery, using the M’s as the hidden but foundational structure. We also created a simplified version of the logo to imprint into the concrete in the plaza.
The color palette alludes to a modern Southwest. It coincides with the desert landscape without blending in or getting lost.
The web experience functions as a landing page, focusing on new releases for people to keep up with the development of the center. It is a site that can be expanded upon easily, a temporary introduction to Marana Center while it is under construction, with room to grow.