Huddle is a new approach to the peer-to-peer advising group. An in-progress project, Huddle is taking a more conversational and interdependent approach to an old model of business advisement. We designed an identity for them that is bold and bright, encapsulating this modern and creative focus.

The icon, two talking bubbles, represents the conversational nature of Huddle, that it is a place for “real talk.” Also, it hides an H in its negative space.

This is just the beginning of our work with Huddle—more soon!