As a token of our appreciation leading into the New Year, we created Hero’s Beacon: a unique cold brew iced coffee from Monomyth Studio. This limited, promotional cold brew is available to our friends and clients, or random wanderers who happen to journey into our office.
The cold brew is steeped for 24 hours in cold water, producing an iced coffee that is more caffeinated, less acidic, and better tasting. Leah Newsom, our content developer/words person, has a background in making cold brew coffee, not only experimenting on her own, but also as the creator of local favorite Royal Coffee Bar’s original bottled cold brew recipe.
Hero’s Beacon uses beans from one of our favorite roasters, Brandywine Coffee Roasters out of Delaware. The beans are an Ethiopian Shakiso, naturally processed, with tasting notes of raspberry, cola, and tangerine.
We named the cold brew Hero’s Beacon, as a reference to the Monomyth “Hero’s Journey” story. We wanted to convey not only our love for coffee, but how every hero needs a guiding light. Sometimes that light can be an ally, a mentor, or a wise word. Other times, it’s just good coffee.
We created a custom bottle design with an interchangeable promotional tag, right now featuring a New Years message for our clients and friends. The back of the bottle introduces some iconography from our brand update (coming later in the spring). Each bottle was hand-dipped in gold wax to create a seal, to be torn off by the string of the tag.
So, clients and friends, keep your eyes out for us. We might be strolling through your doors with something delicious.