Technology

Benefits of Skepticism: Big Data

Big data is the future of design. Big data is the future of marketing. Big data is empirical. Big data is going to make up for the fallibility of the human mind. Though there are a lot of potential applications for utilizing this data, it is important to look at it for what it is:

From Mental Illness to Marketing: the Psychology of Nostalgia

What is Nostalgia? Nostalgia was first defined by Johannes Hoffer, a Swiss doctor who described the condition as “a neurological disease of essentially demonic cause.” He noticed symptoms of depression, anxiety, insomnia, and even fever in Swiss mercenaries who were longing for their native land. He coined the term using the roots nostos, a Greek

Two Thoughts on Lists

1. Everyone is talking about the attention span of millennials. Millennials are talking about the attention span of millennials. Other millennials are tired of hearing those millennials talk about their attention spans. The listicle is the go-to example of our dwindling focus. Long-form essays and articles have solidified a place in our psyche as more

In Reluctant Praise of Emoji

Oxford English Dictionary’s word of 2015 was a surprise for some of us. Because it was this: 😂. We even felt weird putting a period at the end of that sentence. Even though emoji are all over the place—Twitter, Instagram, in almost all text conversations we have—it has never occurred to us to define it