Rise Uptown
Restoring a mid-century gem.
Client
Rise Uptown Hotel
Project Details
Brand Strategy
Naming
Visual Identity
Copywriting
Web Design
Wayfinding
Apparel
Print Design
Naming
Visual Identity
Copywriting
Web Design
Wayfinding
Apparel
Print Design
Rise Uptown is a high-exposure, luxury boutique hotel in the heart of Phoenix. After undergoing a sudden ownership change in 2020, there was an immediate need for a complete reworking of the hotel's entire brand face. With just 30 days to concept, create, produce, and implement this endeavor, the new ownership looked to Monomyth to guide them to a successful launch.
With time to spare, Monomyth efficiently worked with the client through naming and a new visual identity. Drawing inspiration from this historic hotel's original architect, we established a versatile creative direction which informed a new web experience and all on-site collateral, including wayfinding, room applications, apparel, and beyond.
We have repeatedly experienced a substantial return on investment with Monomyth's strategic brand work. The quality offered by Monomyth is unmatched.
Mark Ortman
Senior Partner, Vintage Partners
