Recent Articles

March 21, 2019

Your Logo Is Not Your Brand; but It’s Part of It.

Take a look at one of your favorite brands. A company or entity that’s recognizable, trustworthy, and consistent. They likely have a logo, which could be a simple word mark or coupled with an icon. They have a system of typefaces, a range of colors they use to further convey their personality. And, they have

February 1, 2019

We Turned Five: And Here’s What We’ve Learned So Far.

Celebrating 5 Years As Monomyth Studio. The end of 2018 marked a special time for our studio. We turned five. Five years of client wins, successes and inevitable growing pains. Not to mention, plenty of shenanigans including a short-lived brand refresh, and our fearless leaders emceeing a local design conference, Method + Madness. Our handful of years

November 28, 2018

Screens, Self-Esteem, and Creative Confidence

It often goes unnoticed. The steady beat of your workflow going from computer to phone, Facebook to Instagram, back to your work, back to scrolling. Your retinas taking in every glowing pixel it can before it processes each one to form that crippling self-conscious thought: “They’re so much better at _____ than I am.” Melodramatic?

June 27, 2017

Benefits of Skepticism: Big Data

Big data is the future of design. Big data is the future of marketing. Big data is empirical. Big data is going to make up for the fallibility of the human mind. Though there are a lot of potential applications for utilizing this data, it is important to look at it for what it is:

May 16, 2017

Project Highlight: Orsden Web Experience

Orsden is a direct-to-consumer ski apparel start up, aiming to bring style and performance back to the slopes. Sara Segall, a former marketer at Revlon, founded Orsden. Their apparel has been featured in Sports Illustrated and recently wrapped up a Kickstarter campaign to expand their collection. Orsden’s brand was designed by Anton Anger. The logo features a bear silhouette, which calls

May 2, 2017

Project Highlight: Properties by JADA

As a husband-wife-son operation, JADA renovates historic homes to create unique living spaces for people interested in Phoenix’s central corridor. We developed a brand and web experience for JADA, creating a cohesive aesthetic that represents their style of renovation. Because they restore historic homes in Phoenix, we needed to create a brand that has a

March 15, 2017

Project Highlight: My Birthday Playlist

My Birthday Playlist collects the #1 Billboard hits from your birthday every year since you were born. It populates a timeline of all the songs and allows you to export your playlist to Spotify. We developed this little web application as a holiday project after returning to the studio the first week of January. The

January 23, 2017

An Interview with David Hildreth and Silas Kyler

David Hildreth and Silas Kyler are the creators of Felled, a documentary film about urban lumberjacking. In conjunction with the movie, they created a book called The Art and Craft of Wood. Could you tell us a bit about how Felled came to fruition? David: Felled is the story of saving a dead neighborhood tree that was

January 19, 2017

From Mental Illness to Marketing: the Psychology of Nostalgia

What is Nostalgia? Nostalgia was first defined by Johannes Hoffer, a Swiss doctor who described the condition as “a neurological disease of essentially demonic cause.” He noticed symptoms of depression, anxiety, insomnia, and even fever in Swiss mercenaries who were longing for their native land. He coined the term using the roots nostos, a Greek