With all the growth we’ve experienced in the last year, we felt it was time to update our studio brand to reflect that shift. We took a long, honest look at ourselves, and came away with what we believe is a strong new direction for our young agency. 

And so, we’re immensely proud to introduce to you the newest incarnation of Monomyth:

But why mullets, you ask? The answer is quite simple. 

Branding is about impressions, about real and memorable experiences, and few things in this wide world make such an impression as a perfectly sculpted mullet. 

In the age of the Millennial takeover, we need to keep in mind that businesses succeed when they are true to themselves, when their values are in line with the beliefs of their consumers. We believe our current and future clients value the personality we put into the work we do, the fun-loving relationships we’ve built, and the fact that, when it’s necessary, we can let our hair loose and still get down to business. Thats why we’re convinced the mullet is the hairstyle of true creative professional.

Mullets are all about excess – louder, bigger, braver. We wanted our new logo to be all of that. And more. So we made it with more. It has more letters. More rule breaks. More guides. More angles. More inconsistencies.

The mullet has always been the haircut of rebels. Bowie. Swayze. MacGyver. Norris. These names evoke the true nature of power and original thinking. They represent revolutionary shifts in culture. 

Mullets fight convention, drive individuality, give people the opportunity to find their true self. This is what we do for our clients—we create the opportunity for them to express themselves. To discover their inner mullet. 

At Mulletmyth, you’re the business. We’re the party.

Check out our kickin’ new website here.