Monomyth strengthens its position in the premium, luxury branding space with the newly acquired KODA, LLC. Monomyth Studio announced today that it has acquired Phoenix, Arizona-based KODA, a luxury branding & marketing agency serving premium clients worldwide. The move to acquire KODA comes after years of strategic partnership between both agencies, assisting clients in the
The title of this post may sound like a song lyric, but it’s actually a reaction to the ever-deeper reach companies have into our homes and workplaces through smart devices like the Google Home and Amazon Echo. While this type of technology can be very helpful, there’s growing concern about what these virtual assistants are
We live in a time and a culture that puts a premium on saying “Yes.” Just do it! Seize the day! Challenge accepted! There’s definitely an allure to the romanticized notion of throwing caution to the wind and forging ahead more or less blindly. Unfortunately, society tends to focus on examples of positive outcomes when
The humdrum moments in our daily life can seem insignificant, but they’re often times that produce creative solutions.
Take a look at one of your favorite brands. A company or entity that’s recognizable, trustworthy, and consistent. They likely have a logo, which could be a simple word mark or coupled with an icon. They have a system of typefaces, a range of colors they use to further convey their personality. And, they have
Celebrating 5 Years As Monomyth Studio. The end of 2018 marked a special time for our studio. We turned five. Five years of client wins, successes and inevitable growing pains. Not to mention, plenty of shenanigans including a short-lived brand refresh, and our fearless leaders emceeing a local design conference, Method + Madness. Our handful of years
It often goes unnoticed. The steady beat of your workflow going from computer to phone, Facebook to Instagram, back to your work, back to scrolling. Your retinas taking in every glowing pixel it can before it processes each one to form that crippling self-conscious thought: “They’re so much better at _____ than I am.” Melodramatic?
Big data is the future of design. Big data is the future of marketing. Big data is empirical. Big data is going to make up for the fallibility of the human mind. Though there are a lot of potential applications for utilizing this data, it is important to look at it for what it is:
Orsden is a direct-to-consumer ski apparel start up, aiming to bring style and performance back to the slopes. Sara Segall, a former marketer at Revlon, founded Orsden. Their apparel has been featured in Sports Illustrated and recently wrapped up a Kickstarter campaign to expand their collection. Orsden’s brand was designed by Anton Anger. The logo features a bear silhouette, which calls
As a husband-wife-son operation, JADA renovates historic homes to create unique living spaces for people interested in Phoenix’s central corridor. We developed a brand and web experience for JADA, creating a cohesive aesthetic that represents their style of renovation. Because they restore historic homes in Phoenix, we needed to create a brand that has a