The Royal Coffee Bar & Roasting Co. began as a side project of Phoenix architect Hayes McNeil. It has since grown into a local gem with multiple locations throughout the valley, and more to come. Hayes enjoys offering customers a no-nonsense, premium coffee experience.
Monomyth was tasked with creating a web experience that would reflect Royal’s
humble and straightforward personality. So rather than ramble on about the micro-batches that Hayes personally hand-roasts, we created a sleek responsive site to convey Royal’s approachable simplicity. We focused on a clean use of imagery and subtle video elements to sell the beauty of their shops, and created a location navigation that is always present, yet unobtrusive.
The site remains the same on both mobile and desktop views, for a consistent experience across all platforms. And with the active elements stripped down to the essentials, the overall site experience is convenient, streamlined, and beautiful to look at.