This branding project began generations ago on an Arizona dairy. Born and raised on her family’s west valley farmland, Kay Allison developed a natural affinity for classic, honest country cooking. One recipe especially close to her heart was her grandmother’s homemade buttermilk biscuits. Now a mother of three living in central phoenix, Kay enjoys making those
same biscuits for her family. As an avid supporter of the local Phoenix food community, she saw the opportunity to open her own shop and share her Dutch family heritage with her city. And since she’s married to one of our founders, she had easy access to the people who could help her do just that.
The name RISE was born of the early mornings that typified Kay’s childhood on the farm. Her brand needed to be friendly, unpretentious, and bright. Our exploration narrowed in on a bold word mark, brought to life with soft, bright colors and playfully applied patterns.
We selected House Industries’ Eames Bold for the logo name, redrawn by hand. The patterns are a blend of mid-century modern shapes hand-rendered in a more organic fashion. They were applied to tea towels, and pepper various brand materials. And colors were drawn from traditional 1950’s palettes. Overall, we ended up with a style we’re calling mid-century modern farmhouse.
Rise products are gaining popularity, and have been featured at a number of local markets, including Royal Coffee Bar, the Phoenix Public Market, and Phoenix Flea.
For now, you can find fresh Rise biscuits every Saturday morning at the Phoenix Public Market. They will happily cater your next event, and you can even order your own biscuit-making kits to bake at home with your family here!