Studio Update! Pinewood Classic and AIGA Student Tour

Monomyth recently participated in the first annual Pinewood Classic, an adult-only pinewood derby started by local designer Doug Penick.


The Pinewood classic featured 50 custom cars handcrafted by the local creative community. The event was sponsored by and held at Sit Stay on Roosevelt. It made for a thoroughly enjoyable day filled with live music, tasty food and drink, and friendly competition with our fellow designers.


We channeled our inner Cub Scouts for this one. We modeled our car after our “belly of the whale” illustration. Some of our favorite competitors’ cars were Jon Arvizu’s Burnin’ Hell and Brendan McCaskey’s tribute to Adventure Time. We had a blast, and look forward to next year’s competition.

Monomyth also recently hosted ASU’s AIGA student chapter at our studio. Members of the senior class came to learn more about who we are, and what industry life is like. We walked them through our process and company philosophy, part of which is community involvement. We want to see the Phoenix design community flourish, and we contribute what we can through student-focused events like this studio tour or portfolio reviews, as well as community events like the Pinewood Classic.



Monomyth was recently contacted by our friends at Splicity, a soon-to-be-launched video app which allows you to create 15-second stories. It has great collaborative features, where users can combine their individual videos into one shared film.

As they were preparing to launch, Splicity approached Monomyth to craft an original typographic mark as a foundation for their branding. Below, you can catch a glimpse of our process and some of the details involved. We encourage you to keep a watch on the app store and check out Splicity for yourself.



CORE Intranet Project Highlight

CORE Construction, an innovative national company with roots in construction that date back to 1925, has built a reputation for solid, long-lasting, and quality work. The foundation to their success are the CORE principles of trust, mutual respect, and integrity.

CORE’s industry influence spans the nation with projects ranging from large, pro-sport stadiums to small, local libraries. By having locations in Nevada to Florida, CORE believes having a cohesive corporate culture is key. A reliable environment for sharing and receiving information is a crucial aspect in keeping CORE connected.

CORE approached Monomyth to create an intuitive user interface for their CORE Construction Hub that propels their brand forward, but also stays true to their current brand personality. The CCH acts as catalyst for useful daily information. One driving aspiration was to create a user-friendly space that employees would enjoy using as they go about their daily activities. Another key goal was organization pertinent data for CORE management related to projects in a way that makes their experience more enjoyable and their work more productive. We did this all through the use of bright, but minimal, color and simple interface layout.

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Operational Excellence is truly The CORE Standard. This represents a weekly management practice of reviewing each project through the lens of key CORE standards. Monomyth worked with CORE to subtly refresh this internal facing mark to better match their new brand direction.


Vintage Partners Open House


Monomyth recently managed an open house event to celebrate Vintage Partners’ new offices at the Biltmore Fashion Center. The night was a immense success, with nearly 500 guests enjoying local food, live music and a selection of wine curated by the Vintage Partners’ themselves. Monomyth created unique email invitations, event reminders, wayfinding signs, and banners for the event.

The new offices, designed by architect Hayes McNeil, were the perfect setting for the evening. Downstairs, coffee and refreshments were provided by Royal Coffee. Guests could relax and enjoy live music by local cellist Adele Stein.

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Upstairs was the main event, with a wide selection of food generously supplied by Tacos Atoyac, Postino Winecafe, and Del Piero at the Mill. Custom Vintage Ale by Four Peaks Brewing Company was on tap.

Besides celebrating the new offices, the evening centered around a silent auction to benefit the Boys and Girls Club of Flagstaff and the organization Against Abuse. Items to be won included a case of wine donated by Postino, cases of wine from the Vintage Partners’ personal wine cellars, and a helmet signed by former NFL quarterback John Elway.