Splicity

Monomyth was recently contacted by our friends at Splicity, a soon-to-be-launched video app which allows you to create 15-second stories. It has great collaborative features, where users can combine their individual videos into one shared film.

As they were preparing to launch, Splicity approached Monomyth to craft an original typographic mark as a foundation for their branding. Below, you can catch a glimpse of our process and some of the details involved. We encourage you to keep a watch on the app store and check out Splicity for yourself.

 

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CORE Intranet Project Highlight

CORE Construction, an innovative national company with roots in construction that date back to 1925, has built a reputation for solid, long-lasting, and quality work. The foundation to their success are the CORE principles of trust, mutual respect, and integrity.

CORE’s industry influence spans the nation with projects ranging from large, pro-sport stadiums to small, local libraries. By having locations in Nevada to Florida, CORE believes having a cohesive corporate culture is key. A reliable environment for sharing and receiving information is a crucial aspect in keeping CORE connected.

CORE approached Monomyth to create an intuitive user interface for their CORE Construction Hub that propels their brand forward, but also stays true to their current brand personality. The CCH acts as catalyst for useful daily information. One driving aspiration was to create a user-friendly space that employees would enjoy using as they go about their daily activities. Another key goal was organization pertinent data for CORE management related to projects in a way that makes their experience more enjoyable and their work more productive. We did this all through the use of bright, but minimal, color and simple interface layout.

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Operational Excellence is truly The CORE Standard. This represents a weekly management practice of reviewing each project through the lens of key CORE standards. Monomyth worked with CORE to subtly refresh this internal facing mark to better match their new brand direction.

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Vintage Partners Open House

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Monomyth recently managed an open house event to celebrate Vintage Partners’ new offices at the Biltmore Fashion Center. The night was a immense success, with nearly 500 guests enjoying local food, live music and a selection of wine curated by the Vintage Partners’ themselves. Monomyth created unique email invitations, event reminders, wayfinding signs, and banners for the event.

The new offices, designed by architect Hayes McNeil, were the perfect setting for the evening. Downstairs, coffee and refreshments were provided by Royal Coffee. Guests could relax and enjoy live music by local cellist Adele Stein.

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Upstairs was the main event, with a wide selection of food generously supplied by Tacos Atoyac, Postino Winecafe, and Del Piero at the Mill. Custom Vintage Ale by Four Peaks Brewing Company was on tap.

Besides celebrating the new offices, the evening centered around a silent auction to benefit the Boys and Girls Club of Flagstaff and the organization Against Abuse. Items to be won included a case of wine donated by Postino, cases of wine from the Vintage Partners’ personal wine cellars, and a helmet signed by former NFL quarterback John Elway.

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We Are Monomyth

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We are Monomyth.

Monomyth is the literary term for the hero’s journey, coined by American mythologist Joseph Campbell. We chose this as our moniker because we felt it aptly represents our philosophy.

In the hero’s journey, he or she embarks from the safety of their home on an adventure. They receive supernatural help, overcome obstacles, and enter into legend.

For us, our clients are the heroes, coming to us at various stages in their voyage. Some are seasoned adventurers, others have yet to leave home. And we are positioned as the help, here to better equip them for the trials ahead. And that is exactly what we do.

We are Monomyth. We tell your story.