Posts Categorized: Studio Life

Hero’s Beacon Cold Brew

Hero's Beacon Cold Brew

As a token of our appreciation leading into the New Year, we created Hero’s Beacon: a unique cold brew iced coffee from Monomyth Studio. This limited, promotional cold brew is available to our friends and clients, or random wanderers who happen to journey into our office.

The cold brew is steeped for 24 hours in cold water, producing an iced coffee that is more caffeinated, less acidic, and better tasting. Leah Newsom, our content developer/words person, has a background in making cold brew coffee, not only experimenting on her own, but also as the creator of local favorite Royal Coffee Bar’s original bottled cold brew recipe.

Hero's Beacon Cold Brew

Hero’s Beacon uses beans from one of our favorite roasters, Brandywine Coffee Roasters out of Delaware. The beans are an Ethiopian Shakiso, naturally processed, with tasting notes of raspberry, cola, and tangerine.

We named the cold brew Hero’s Beacon, as a reference to the Monomyth “Hero’s Journey” story. We wanted to convey not only our love for coffee, but how every hero needs a guiding light. Sometimes that light can be an ally, a mentor, or a wise word. Other times, it’s just good coffee.

Hero's Beacon Cold Brew

We created a custom bottle design with an interchangeable promotional tag, right now featuring a New Years message for our clients and friends. The back of the bottle introduces some iconography from our brand update (coming later in the spring). Each bottle was hand-dipped in  gold wax to create a seal, to be torn off by the string of the tag.

So, clients and friends, keep your eyes out for us. We might be strolling through your doors with something delicious.



Brand Update: Mulletmyth Studio

With all the growth we’ve experienced in the last year, we felt it was time to update our studio brand to reflect that shift. We took a long, honest look at ourselves, and came away with what we believe is a strong new direction for our young agency. 

And so, we’re immensely proud to introduce to you the newest incarnation of Monomyth:

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But why mullets, you ask? The answer is quite simple. 

Branding is about impressions, about real and memorable experiences, and few things in this wide world make such an impression as a perfectly sculpted mullet. 

In the age of the Millennial takeover, we need to keep in mind that businesses succeed when they are true to themselves, when their values are in line with the beliefs of their consumers. We believe our current and future clients value the personality we put into the work we do, the fun-loving relationships we’ve built, and the fact that, when it’s necessary, we can let our hair loose and still get down to business. Thats why we’re convinced the mullet is the hairstyle of true creative professional.

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Mullets are all about excess – louder, bigger, braver. We wanted our new logo to be all of that. And more. So we made it with more. It has more letters. More rule breaks. More guides. More angles. More inconsistencies.

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The mullet has always been the haircut of rebels. Bowie. Swayze. MacGyver. Norris. These names evoke the true nature of power and original thinking. They represent revolutionary shifts in culture. 

Mullets fight convention, drive individuality, give people the opportunity to find their true self. This is what we do for our clients—we create the opportunity for them to express themselves. To discover their inner mullet. 

At Mulletmyth, you’re the business. We’re the party.

Check out our kickin’ new website here.



Monster Scout Update

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Hey everyone! If you’ve been following us on Twitter and Instagram, you know we’re getting very close to the launch of our Monster Scout app. But in the meantime, here’s some more iPhone 5 wallpapers featuring Monster Scout’s creepy critters!

And if you haven’t yet, visit monsterscoutapp.com to sign up to be notified when the app launches.

Download Alien
Download Bogeyman
Download Franky
Download Mummy
Download Werewolf

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Recap – Studio Open House

Earlier this month, Monomyth held a celebratory open house with our studio mates, Plusminus Studio. We took over Heritage Square for an evening of music, games, food and drink.

There was a great turnout of friends, family, clients and members of the creative community. Delicious snacks were provided by Rise Biscuit Co., Best of Europe Deli, and Royal Coffee Bar.

Thank you to everyone who came out and celebrated with us. We enjoyed putting on this professional housewarming party!

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Studio Update! Pinewood Classic and AIGA Student Tour

Monomyth recently participated in the first annual Pinewood Classic, an adult-only pinewood derby started by local designer Doug Penick.

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The Pinewood classic featured 50 custom cars handcrafted by the local creative community. The event was sponsored by and held at Sit Stay on Roosevelt. It made for a thoroughly enjoyable day filled with live music, tasty food and drink, and friendly competition with our fellow designers.

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We channeled our inner Cub Scouts for this one. We modeled our car after our “belly of the whale” illustration. Some of our favorite competitors’ cars were Jon Arvizu’s Burnin’ Hell and Brendan McCaskey’s tribute to Adventure Time. We had a blast, and look forward to next year’s competition.

Monomyth also recently hosted ASU’s AIGA student chapter at our studio. Members of the senior class came to learn more about who we are, and what industry life is like. We walked them through our process and company philosophy, part of which is community involvement. We want to see the Phoenix design community flourish, and we contribute what we can through student-focused events like this studio tour or portfolio reviews, as well as community events like the Pinewood Classic.

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