Posts Categorized: Project Highlights

Project Highlight: Properties by JADA

As a husband-wife-son operation, JADA renovates historic homes to create unique living spaces for people interested in Phoenix’s central corridor.

We developed a brand and web experience for JADA, creating a cohesive aesthetic that represents their style of renovation.

Because they restore historic homes in Phoenix, we needed to create a brand that has a historic appearance while still catering to a contemporary audience. Most of Phoenix’s historic districts hold homes built between 1915 and 1950. We created a brand that featured early mid-century traits. Their logo is built with shapes and geometric forms that show the letters of the brand name. The mark is contained and easily expanded to other applications.

Their color palette is strong and modern without being overtly masculine. The photography and colors blend the feminine aspects of the brand with the masculine, creating an aesthetic that is accessible for everyone.

The web experience is simple. They are a relatively straightforward company with a simple goal: creating homes they would want to live in. Their website is mimetic of this model. It is clean and straightforward, offering the information you need to know about them up front. Unlike many other companies in their industry, their web experience is not overtly elegant or hyper-modern. It is simple and content-forward.

We developed the site on Craft, which allows for a clean development process. It also provides an easy control system for JADA to access and adjust the content on their site in the future.

The photography is a critical piece of JADA’s web experience. Because what they do is so visual, their potential consumers want to see the homes they restore. The photography defines their aesthetic and the work they put into the homes they restore.



Caffio Espresso Bar: Project Highlight

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Caffio Espresso Bar is a mobile coffee shop serving delicious drinks out of a historic VespaCar. We were asked to create an identity for the business, inspired both by a love for coffee and the history of Italian scooter culture. The VespaCar is also known as a Piaggio Apé, Apé meaning bee in Italian.

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The logo, in turn, is a bee with an espresso cup as a body. It is a simple one-color application that makes it ideal for stamping on cups, sleeves, napkins, and other ephemera of the coffee industry. You can find Caffio buzzing around farmers markets, art festivals, and other local events.

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Huddle: Project Highlight

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Huddle is a new approach to the peer-to-peer advising group. An in-progress project, Huddle is taking a more conversational and interdependent approach to an old model of business advisement. We designed an identity for them that is bold and bright, encapsulating this modern and creative focus.

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The icon, two talking bubbles, represents the conversational nature of Huddle, that it is a place for “real talk.” Also, it hides an H in its negative space.

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This is just the beginning of our work with Huddle—more soon!



Call Me Loré Project Highlight

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Call Me Loré is Lorena García’s personal fashion and lifestyle blog. As a side project to the Bloguettes, Lorena asked Monomyth to develop an identity and responsive web experience that would allow her to share her passions on a more personal level.

We created an identity that is simple, casual, and intimate. The typography was also intended to set Call Me Loré apart from other fashion blogs that traditionally use a slab serif. Followers of Call Me Loré should feel a sense of light, simple sophistication.

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As this is a personal fashion blog, the color palette is based on the more predominant tones of Lorena’s wardrobe – whites, light neutrals, and subtle blues. Too keep it from appearing too stark, we used a dark brown instead of black for all the copy and navigation.

Call Me Lore iPhone

Call Me Loré is a heavily responsive web experience, allowing her readership to fully access the blog from wherever they are. This was an important point for Lorena, as she encourages her readers to experience fashion and culture outside the confines of the computer screen. 

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To experience more of Lorena’s personal adventures, follow along on Call Me Loré and Instagram.

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Marana Center Project Highlight

Marana Center logo

Marana Center is a factory outlet shopping center Northwest of Tucson, Arizona. Our client, Vintage Partners, developed the property as a lifestyle center, a place for the people in the communities north of Tucson to shop and explore, outside of the confines of a traditional indoor mall.

We were asked to create an identity and web experience for the shopping center. We developed an identity that pays homage to the desert landscape and the nearby Tohono O’odham tribe. 

Marana Center color palette

We referenced basket weaving patterns and textures in the brand’s logo and related imagery, using the M’s as the hidden but foundational structure. We also created a simplified version of the logo to imprint into the concrete in the plaza.

The color palette alludes to a modern Southwest. It coincides with the desert landscape without blending in or getting lost.

Marana Center web experience

The web experience functions as a landing page, focusing on new releases for people to keep up with the development of the center. It is a site that can be expanded upon easily, a temporary introduction to Marana Center while it is under construction, with room to grow. 

 Marana Center brand inspiration