Monthly Archives: December 2016

Caffio Espresso Bar: Project Highlight

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Caffio Espresso Bar is a mobile coffee shop serving delicious drinks out of a historic VespaCar. We were asked to create an identity for the business, inspired both by a love for coffee and the history of Italian scooter culture. The VespaCar is also known as a Piaggio Apé, Apé meaning bee in Italian.

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The logo, in turn, is a bee with an espresso cup as a body. It is a simple one-color application that makes it ideal for stamping on cups, sleeves, napkins, and other ephemera of the coffee industry. You can find Caffio buzzing around farmers markets, art festivals, and other local events.

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Huddle: Project Highlight

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Huddle is a new approach to the peer-to-peer advising group. An in-progress project, Huddle is taking a more conversational and interdependent approach to an old model of business advisement. We designed an identity for them that is bold and bright, encapsulating this modern and creative focus.

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The icon, two talking bubbles, represents the conversational nature of Huddle, that it is a place for “real talk.” Also, it hides an H in its negative space.

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This is just the beginning of our work with Huddle—more soon!