Caffio Espresso Bar is a mobile coffee shop serving delicious drinks out of a historic VespaCar. We were asked to create an identity for the business, inspired both by a love for coffee and the history of Italian scooter culture. The VespaCar is also known as a Piaggio Apé, Apé meaning bee in Italian.
The logo, in turn, is a bee with an espresso cup as a body. It is a simple one-color application that makes it ideal for stamping on cups, sleeves, napkins, and other ephemera of the coffee industry. You can find Caffio buzzing around farmers markets, art festivals, and other local events.